Know exactly which companies to pursue, and how to land them
We turn your ideal customer profile into a ranked, scored list of the accounts worth your team’s time, with the intelligence and account plans to win them. Stop selling to everyone and build your pipeline with the customers most likely to buy.
Your team can’t (and shouldn’t be) chasing everyone. We’ll help you identify who they should.
Companies engage Think & Grow for Strategic Target Accounts because…
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What is the Strategic Target Accounts service?
We turn your ideal customer profile into a living, prioritised list of the specific companies worth pursuing. Scored by fit, intent and winnability, not instinct or assumption. For each tier, you get the intelligence to approach them well: who the buyers are, what’s changing in their world, where you fit, and which partner can open the door.
Most teams either sell to everyone or work a list built on hunches. Both methods burn the most expensive resource you have: your sellers’ time.
Strategic Target Accounts points to the limited time you have at the accounts most likely to buy, and gives your team a repeatable way to keep the list sharp as the market (and your product) moves. It's account-based go-to-market, built by people who’ve had to hit the number themselves.
What you get with Strategic Target Accounts
A prioritised, CRM-ready target-account list, built in-house by our operators from real data and signals. Depending on your stage and market, it’s built from a menu of components:
Case studies
Repeatable account-planning pack
Snowflake was expanding into South Africa, which can be a tough market. We validated the opportunities, prioritised segments, built the partner segmentation and onboarding flows, and delivered a Top 100 target-account list.
A prioritised list that converts.
GoCardless had the ANZ ambition but needed priority. We ran competitor analysis and built a deeper, prioritised sales target list which the in-market team turned into 20+ new customers.
An accounts playbook the team can run
VTS needed account planning that was accessible to the team. We built a repeatable accounts playbook featuring scoring, prioritisation and per-account plans that the commercial team could pick up and run every quarter.
Our team hasn’t just studied growth, they’ve done it.
Our team builds target lists based on real data, so accounts we prioritise are the ones worth a seller’s time, scored on winnability and real buying signals, not scraped from a database and sorted by revenue.
And because Strategic Target Accounts sits inside our full Growth Stack, the list doesn’t stop at a spreadsheet. It flows straight into other Growth, People and AI services to continue progressing your growth journey.
Want accounts that hit first time?
Let's build your list.
Your Growth Centre of Gravity
Strategic Target Accounts is one of the services inside the Growth pathway. Customers often go onto or combine this service with:
GTM Playbook to turn the chosen markets into a strategy and a pipeline.
Capability Review to ensure they have the team they need before market launch.
Executive Search to get the right level of experience and fit in the right roles.
Programs
A defined entry point
Facilitated workshops for a structured, high-value engagement about your business
Growth Services
Support for expansion and scaling
GTM and market intelligence for ambitious companies scaling into new markets and phases.
People Services
Design your org for its next phase
Executive Search, Capability Review, and Organisational Design for scaling companies.
AI Services
Level up operational infrastructure
AI and digital transformation that’s grounded in commercial context, not just technical delivery.
Frequently asked questions
A ranked, scored list of the specific companies worth pursuing in a market, built from your ICP and scored on fit, intent and winnability, with the account intelligence and plans your team needs to land them. It’s the foundation of an account-based go-to-market motion.
When you know your market but not your accounts: entering a new region, launching a new product, focusing a co-sell motion, or when your sales team is working too many accounts with no clear priority.
A data platform sells you contacts. We build a prioritised list from your ICP and real buying signals, score it on winnability, add the account intelligence to approach each one well, and match accounts to the partners who can open the door. Built by operators who’ve scaled into the markets you are, not scraped and sorted by revenue.
We combine firmographic and technographic fit with buying signals, like funding, tech stack, hiring, triggers, and winnability, then tier the list so your team knows exactly where to start. Existing accounts are mapped for whitespace and expansion.
Our team would always recommend that Market Intelligence comes first — the target-account list is built on the market it points to.
Book a call. We’ll talk through your ICP and target market, and scope the right piece of work.
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