Know which market to back before you spend to enter it
Market Intelligence from Think & Grow is a data-driven read on your expansion options: market size, competitors, regulation, buyers and the routes in. Invest in the right market, in the right order, with the risks known up front.
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Most expansion decisions are made on instinct. This is how you make them on evidence.
Companies engage Think & Grow for Market Intelligence because...
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What is Market Intelligence?
We perform in-depth research that de-risks an expansion decision. Before you hire, localise or spend on a new market, we quantify the opportunity and map the route in. It stress-tests where you're headed before you commit any capital, time or resources and tells you where and when to move, as well as when not to.
Market Intelligence converts instinct into a defensible case that the people backing the decision can stand behind.
It's the step before GTM strategy, not a substitute for it; the foundation every market-entry decision rests on.
What you get with Market Intelligence
A tailored, comprehensive report created and developed by our in-house experts and global operators (no generic or AI-generated analysis here).
Case studies
Mapped the next markets to prove opportunities before investment
Silver Track Digital, and so required a data-backed case: validated market size, the sectors worth pursuing, and a GTM path.
One view across the US, UK and EU
Expanding across three regions at once, Safe Software needed to know where to focus first. We sized the opportunity (TAM, SAM, SOM) across all three, prioritised the highest-value verticals, and mapped the regulatory and partner-vs-direct route for each, informing where to invest and resource.
Proof to build the plan
Before committing to a US and UK go-to-market, Wagepay wanted the expansion grounded in data. We ran the pre-GTM analysis so the decision and the spend behind it was based on real data and evidence.
Driving brand awareness on evidence
Think & Grow refined buyer profiles, buying signals, and positioning ahead of the In-Market Activation to strengthen Worldpay's brand presence in Australia.
Our team hasn’t just studied growth, they’ve done it.
Our team has built and scaled companies into the exact regions you're weighing up, so the intelligence comes with experience and expert judgement, not just data.
And because Market Intelligence sits inside our full Growth Stack, the research doesn't stop at a report, it flows straight into GTM execution, hiring and the partnerships that make market entry a success.
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Deciding where to grow next?
Let's make the call on evidence.
Your Growth Centre of Gravity
Market Intelligence is one of the services inside the Growth pathway. Customers often go onto:
GTM Playbook to turn the chosen markets into a strategy and a pipeline.
Partnership Landscape to activate the partners the research surfaced.
Embedded Operators to enter new markets with the experience and expertise they need.
Programs
A defined entry point
Facilitated workshops for a structured, high-value engagement about your business
Growth Services
Support for expansion and scaling
GTM and market intelligence for ambitious companies scaling into new markets and phases.
People Services
Design your org for its next phase
Executive Search, Capability Review, and Organisational Design for scaling companies.
AI Services
Level up operational infrastructure
AI and digital transformation that’s grounded in commercial context, not just technical delivery.
Frequently asked questions
A data-driven assessment of your expansion options — market size, competitors, regulation, buyers and entry routes — that tells you which market to back, in what order, and what it will take to win there.
Before you commit to a new market: when you're weighing up where to expand, when an investor or board wants the move validated, or when you want to avoid repeating a reactive expansion that didn't pay off.
Market sizing (TAM, SAM, SOM), priority verticals, competitor and partner landscape, regulatory and localisation requirements, recommended entry routes, a geographic prioritisation ranking, and a sequenced entry roadmap with investment and time-to-ROI.
Both. We run single-market deep dives and multi-market comparisons — the latter ranks your options so you know where to go first.
A research house hands you a report. We're operators who've entered these markets ourselves, we score them against a consistent framework, and the intelligence connects directly to execution — GTM, hiring, partnerships.
Book a call. We'll talk through your target markets and scope the right piece of work.
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