Find and activate partners that will deliver in a new market
We map and prioritise the partner ecosystem you need to win a market: which partners to back, how ready they are, and how to turn them into a pipeline through co-sell and joint go-to-market. A big-name logo isn’t a partnership until it’s activated. We can help with that.
Partnerships are the fastest way into a market, if you identify the right partners.
Companies engage Think & Grow for Partnership Landscape because…
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What is Partnership Landscape?
Partnership Landscape maps the partner ecosystem around your GTM and tells you which partners will have the impact and lead you to success. We assess your existing and potential partners, including their strategic alignment, their ability to execute, and their real connection to pipeline, then map the landscape by market and deployment model, and match the priority partners to your target accounts.
The instinct is to chase the biggest, most credible logo. Our experience is often the opposite: a handful of highly-aligned partners consistently outperform a broad, unfocused ecosystem. We’re operators who’ve built partner and co-sell motions ourselves, including as co-creators of the AWS Global Passport Program.
What you get with Partnership Landscape
A partner strategy grounded in your go-to-market, built by operators. Depending on your market and stage, it’s built from a menu of components:
Case studies
A partner-led route into the US
Vector Technology Solutions needed a structured, partner-led way to take its energy-data platform, Diverge, into the US. We assessed the US ecosystem partners and their attractiveness, built a customer-evaluation framework, prioritised the target accounts, and created GTM playbooks for the top five.
Entering new markets through partners, not headcount.
We segmented and onboarded the partner ecosystem and prioritised segments by co-sell potential, giving Snowflake a repeatable partner-led way into new markets.
Our team hasn’t just studied growth, they’ve done it.
We’ve built co-sell and alliance motions across markets so we can tell the difference between a big logo that looks good and a partner who’ll put you in front of the right buyers.
And because Partnership Landscape sits inside our full Growth Stack, the map connects to your target accounts, your GTM plan, and the operators who can embed to run the motion, turning partnerships into a pipeline.
Not sure which partners will deliver?
Let's map the ones that will.
Your Growth Centre of Gravity
Partnership Landscape is one of the services inside the Growth pathway. Customers often go onto:
Strategic Target Accounts to match partners to the accounts worth winning.
GTM Playbook to build the GTM the partners help you execute.
Embedded Operators to run the partner motion in-market.
Programs
A defined entry point
Facilitated workshops for a structured, high-value engagement about your business
Growth Services
Support for expansion and scaling
GTM and market intelligence for ambitious companies scaling into new markets and phases.
People Services
Design your org for its next phase
Executive Search, Capability Review, and Organisational Design for scaling companies.
AI Services
Level up operational infrastructure
AI and digital transformation that’s grounded in commercial context, not just technical delivery.
Frequently asked questions
A partnership landscape is an assessment and map of the partner ecosystem around your go-to-market — which partners (resellers, SIs, MSPs, hyperscalers) are best positioned to help you win a market, how ready they are, and how to activate them. It turns a vague partner list into a prioritised, actionable plan.
We score partners on strategic alignment, ability to execute, and real connection to pipeline, rather than size or brand. A few highly-aligned partners almost always outperform a broad, unfocused ecosystem. The test is how quickly and effectively a partnership will activate in your market.
Co-sell is when you and a partner (often a platform like AWS) sell together (joint accounts, shared plays, co-marketing). Yes: we build the co-sell playbook and help switch it on, from Marketplace listing to joint go-to-market.
We co-created the AWS Global Passport Program, so we know hyperscaler partner motions inside out. We align your partner strategy to the platform’s programs and co-sell infrastructure to unlock funding, marketplace traction and joint pipeline.
We bring an operator’s view of what actually activates in-market, a global network, and a repeatable framework, and the landscape connects to the target accounts, GTM and operators to execute it, so it becomes pipeline.
Book a call. We’ll talk through your market and where partners fit, and scope the right piece of work.
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