Pick the right route into your next market, then run it
Think & Grow is a growth partner for B2B SaaS scale-ups entering a new market. We build your go-to-market (GTM) and partnership strategy, then help you run it with operators who've sold there before.
The plan and the pipeline come from the same team.
Most market entries stall in the gap between the plan and the first deals. This closes it.
Scale-ups bring Think & Grow in for GTM and partnership strategy because...
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What is GTM and partnership strategy?
It's the plan for how you'll win a new market: which segments to go after, whether to sell direct or through partners, which accounts to win first, and what your team needs to do in the first 90 days. We build it with you, then stay to help you run it.
Most firms do one part of this. A consultancy writes the strategy, a partner agency finds the partners, a recruiter finds the people.
We join those up, so the partner plan, the account list and the team all point at the same target.
What you get
Built by operators who've sold into the market you're entering, not a generic template.
Case studies
Partner-led entry into the US
We assessed US partners for VTS, built a customer-evaluation framework and GTM playbooks for its top 5 accounts.
One view across the US, UK and EU
Expanding across three regions at once, Safe Software needed focus. We sized and prioritised the US, UK and EU opportunity.
Our team hasn’t just studied growth, they’ve done it.
Our team has entered and scaled companies in the markets you're weighing up, so the strategy comes with judgement, not just research.
And because GTM and partnership strategy sits inside our Growth Stack, it flows straight into target accounts, partner activation, hiring and embedded operators.
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Entering a new market next year?
Let's pick the route and plan your first 90 days.
Your Growth Centre of Gravity
GTM and partnership strategy draws on these services in the Growth pathway:
Growth Diagnostic to find what to fix first.
GTM Playbook to turn the chosen market into a strategy and a pipeline.
Partnership Landscape to map and activate the right partners.
Strategic Target Accounts to rank the accounts worth your team's time.
Embedded Operators to run it with people who've done it before.
Programs
A defined entry point
Facilitated workshops for a structured, high-value engagement about your business
Growth Services
Support for expansion and scaling
GTM and market intelligence for ambitious companies scaling into new markets and phases.
People Services
Design your org for its next phase
Executive Search, Capability Review, and Organisational Design for scaling companies.
AI Services
Level up operational infrastructure
AI and digital transformation that’s grounded in commercial context, not just technical delivery.
Frequently asked questions
Your priority segments, the route to market (direct, partner-led or both), a partner shortlist, your ideal customer profile, a ranked target account list and a 90-day launch plan.
It depends on deal size, how your buyers buy and who already has their trust. We look at all three and recommend the mix, then show you which partners are worth the effort.
Think & Grow co-designed the AWS Global Passport Program with AWS. We help SaaS companies build co-sell plans with AWS and other partners, so partner activity turns into pipeline.
A consultancy usually hands over a plan. We build the plan with operators who've sold in your market, then help you run it, through target accounts, partner activation, hiring and embedded operators.
It depends on scope. Our GTM Playbook runs from market validation to first customers over about 6 months; a strategy-only engagement is shorter. We'll confirm timing on a scoping call.
Book a call. If you're not sure what to fix first, we'll usually start with a Growth Diagnostic.
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