The Challenge: Relaunching a standalone brand in Australia
Heading into 2024, Worldpay was separating from its parent company and needed to reshape its brand and priorities as a standalone business. As the world's largest acquirer, Worldpay already held a significant share of the Australian payments market, but it needed to relaunch the brand locally, strengthen its presence and accelerate growth into new verticals.
Where Think & Grow Came In
Worldpay came to Think & Grow to design and run a six-month GTM programme spanning market insights, brand, PR and lead generation:
- Market insights & positioning – a market insights report to refine Worldpay's buyer profiles, buying signals and positioning for the Australian market.
- Content localisation – localised Worldpay's marquee global report, the Global Payments Report 2024, for the Australian audience, and updated sales-collateral documents to the new brand guidelines and local tone of voice.
- Events – embedded Worldpay into the Australian financial services and payments ecosystem: sponsored Intersekt 2024, secured a panel speaking slot on the true cost of neglecting payment optimisation, and co-hosted the marquee International Delegation Dinner, plus breakfast and riverside networking events with industry leaders in Sydney and Melbourne.
- PR & advertising – 4 thought-leadership articles and 2 ad spots across trade and industry media, positioning Worldpay as a payments leader across multiple industries, driving thousands of engagements.
Think & Grow's six-month GTM engagement was instrumental in strengthening Worldpay's presence in Australia post-demerger. Their expertise in content localisation, market insights, and lead generation helped us refine our messaging and engage key fintech and payments decision-makers. By localising our Global Payments Report 2024, updating sales collateral, and securing high-impact events like Intersekt 2024, they significantly boosted our brand awareness. Their PR and advertising efforts also drove tens of thousands of impressions, leading to a strong uplift in inbound leads. Think & Grow are a highly valuable partner for any organisation looking to scale in new markets. — Paul Koopmans, VP of Australia & New Zealand, Worldpay
The Results: A warmed audience for inbound leads and brand awareness
- Tailored messaging – aligned to buyer personas and the Australian market.
- Reach – PR and advertising generated tens of thousands of impressions.
- Pipeline – a strong uplift in inbound leads.
- Market presence – speaking and sponsorship secured at Intersekt 2024.
About Worldpay
Worldpay powers businesses of all sizes to make, take and manage payments. A global leader in financial technology with unique capabilities to power omni-commerce, Worldpay sits at the heart of great commerce experiences across 146 countries and 135 currencies — helping customers become more efficient, secure and successful.
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In-Market Activation
Think & Grow builds your brand and demand in a market you're entering or growing in. We run the launch and the engine behind it, with founder-led roadshows and events, PR and media, thought leadership, localised content and campaigns, so the right buyers, partners and investors know who you are, and that awareness turns into pipeline. It's the execution that brings a GTM strategy to life.
Market Intelligence
Think & Grow perform in-depth research that de-risks an expansion decision. Before you hire, localise or spend on a new market, we quantify the opportunity and map the route in. It stress-tests where you're headed before you commit any capital, time or resources and tells you where and when to move, as well as when not to.
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A growth advisor and entrepreneur with deep expertise in fintech, operations and scaling ventures.
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A market-research specialist who turns market intelligence into go-to-market direction and strategy for scaling companies.
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Growth Partner and operator who helped build companies including Groupon from an early stage, now scaling tech companies through GTM, hiring and digital transformation.
