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Driving AI Innovation & SaaS Growth Through Strategic Leadership and Product Excellence

Anneliese Urquhart

AI Practice Lead

Melbourne

Companies I’ve Worked With

About

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Expertise
AI Practice
Go-to-Market Strategy
Go-to-Market Execution
Highlights

Anneliese Urquhart is a forward-thinking executive leader with over 20 years of experience steering SaaS, AI, and digital transformation across fintech, media, and financial services.

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Currently the AI Practice Lead at Think & Grow, she pioneers scalable strategies that bridge AI, human behavior, and product-market fit. Formerly a CPO at Lendi and key executive at Xero, she has consistently championed customer-led innovation, global expansion, and high-growth business models.

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Her leadership style integrates cultural intelligence, systems thinking, and a deep understanding of emerging tech to unlock sustainable growth and enterprise transformation.

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Career Highlights and Personal Passions

Anneliese is passionate about transforming industries with ethical AI, scaling SaaS ventures, and mentoring future-focused leaders.

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She thrives at the intersection of innovation, strategy, and human-centered design.

Career Highlights and Personal Passions

Anneliese is passionate about transforming industries with ethical AI, scaling SaaS ventures, and mentoring future-focused leaders.

‍

She thrives at the intersection of innovation, strategy, and human-centered design.

My Biggest Impact

Where experience and execution intersect

AI Practice

Design and deploy practical AI initiatives—from use-case discovery to pilots and scale—aligned to strategy, capability, and real ROI.

Go-to-Market Strategy

Define a clear GTM plan across customers, products, and channels to drive adoption and revenue in new or existing markets.

Go-to-Market Execution

Execute launch plans—from whitepapers and thought leadership to demand gen pilots and lead generation events—with speed, clarity, and traction