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Strategic Growth Advisor Driving Innovation, Partnerships & Scalable Ecosystem Expansion

George Kyriakis

Growth Advisor

Canada

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About

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Expertise
Capability Reviews
Founder Alignment
Go-to-Market Execution
Go-to-Market Strategy
Market Intelligence
New Market Entry
Strategic Partnerships
Partnership Development
Highlights

With over 30 years of experience, George Kyriallis is a recognized leader in partnership strategy, driving transformative growth for organizations ranging from Fortune 100 enterprises to high-growth startups. During his 17-year tenure at Microsoft, he held multiple leadership roles, including Head of Partner Strategy for Canada, where he successfully designed and executed national initiatives to recruit and support over 4,000 partners.

George has a proven track record of accelerating growth for some of the fastest-scaling SaaS companies, including FreshBooks, PointClickCare, and D2L. As VP & GM of Business Development and Emerging Business at FreshBooks, he led the company’s partner-driven transformation—growing global partner revenue from less than 10% to over 50% of total revenue in under a decade.

His core expertise lies in building and optimizing partner ecosystems, aligning strategic initiatives to maximize revenue, and driving sustainable market expansion. A sought-after speaker and thought leader, George regularly shares insights on partnership strategy at leading industry events and has been featured on platforms like YouTube and Spotify.

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Career Highlights and Personal Passions

Passionate about mentoring entrepreneurs, building strategic alliances, and helping companies unlock growth through partnerships, scalable go-to-market systems, and purpose-driven innovation.

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Career Highlights and Personal Passions

Passionate about mentoring entrepreneurs, building strategic alliances, and helping companies unlock growth through partnerships, scalable go-to-market systems, and purpose-driven innovation.

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Work with me

Need a strategic partner to execute your growth goals?

Capability Reviews

Evaluate team readiness, leadership depth, and skill gaps to build a structure fit for scaling

Founder Alignment

Ensures your leadership team aligns with your company's vision, roles, and growth.

Go-to-Market Execution

Execute launch plans—from whitepapers and thought leadership to demand gen pilots and lead generation events—with speed, clarity, and traction

Go-to-Market Strategy

Define a clear GTM plan across customers, products, and channels to drive adoption and revenue in new or existing markets.

Market Intelligence

Gain insights into industry and competitors, pricing, customer needs, and market dynamics to inform strategic decisions.

New Market Entry

Enter new markets with confidence—through customer validation, GTM pilots, early hires, and brand building.

Strategic Partnerships

Connect with the right strategic partners to unlock new markets, co-sell opportunities, and long-term ecosystem value.

Partnership Development

Activate tailored partnership strategies that turn networks into commercial outcomes and scalable growth.