The Think & Grow AI Practice

We help organisations turn AI from an abstract concept into competitive advantage.

AI is reshaping how every business operates - from decision-making and workflows to customer experience and growth. The problem isn’t access to technology. It’s knowing where to start, how to prioritise, and how to make AI work inside your existing systems, people and strategy.

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Who we are

We partner with boards, founders and executive teams to make AI commercially useful.

Our focus is on clarity, capability and measurable results, not hype or endless pilots. From fast-growing startups to established enterprises, we’ve worked with companies across industries and around the world to:

✓  Pilot and scale initiatives with real ROI
✓  Build internal capability and governance so AI adoption sticks
✓  Identify the most valuable AI opportunities for your organisation
✓  Design an implementation roadmap that aligns with your strategy
✓ Educate leaders and teams to use AI confidently and responsibly

How we work

Our approach is collaborative, data-driven and outcomes-focused. We start with the business problem, not the technology. Each engagement is built around three principles:

✓ Clarity before complexity: We strip away the noise and focus on what matters most.

✓ Capability over dependency: We help your people build skill and confidence, not rely on outside vendors.

✓ Momentum through measurement: We define metrics early and track progress rigorously.

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22
Countries served
75+
Workshops delivered
7,000+
Hours saved through AI initiatives

To help increase efficiency and reduce technical debt, we delivered a phased digital readiness and transformation program, uncovering AI automation opportunities that save $25k per year. 

ORDE Financial

Our team co-created an app for early stroke detection and remote patient monitoring that helped Neuronics increase sensitivity and specificity rates, and secure multiple patents.

Neuronics Medical

To ensure the NAB chatbot could handle complex customer queries, we developed and transitioned a next-gen platform that decreased "I don't know" chat responses by 87%.

NAB

To modernise a fleet of 4,000 drivers, our team developed a full suite of telematics capabilities that reduced manual compliance processes by 70% and drove $1M in fuel savings.

Latitude

AriseHealth logoOE logo2020INC logoThe Paak logo
Why us?

As part of Think & Grow – a global growth consultancy with 15+ years of experience helping businesses to scale through smarter strategy and people – we bring deep expertise in scaling companies, building teams, and transforming organisations. 

Our network spans investors, founders, and leaders across every major market - giving us a front-row view of how AI is reshaping industries in real-time. Our mission is simple: help companies everywhere use AI with intelligence, ethics and intent - to build better businesses, faster.

Our team

JJ

Co-Founder

Anneliese Urquhart

AI Practice Lead

Taryn Williams

Partner - AI Practice

Alex Tran

Partner - AI Practice

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Our Services
✓ Diagnostic & Discovery

Comprehensive AI audits assess your tech stack, business processes, and organisational readiness to identify high-impact AI opportunities. You’ll walk away with a detailed AI business strategy and an AI product roadmap that speaks directly to your desired business outcomes.
Workshop & Education

Customized workshops led to help you create an AI strategy across two days of hands-on, immersive learning. Training is purpose-built to support boards, executive teams, and business leaders with role-based playbooks that download the where, how, and why of AI integration.
Implementation 

Create or redesign workflows and processes with custom-built AI agents and third party tools. Evaluate, select, configure, and build models to create bespoke solutions that instantly drive organizational value.  
Organisational Support 

Ensure ongoing AI readiness with adoption support that includes training, governance, and change facilitation. With smart organisational design, AI-ready operating models, data engineering and management, and responsible AI practices, we’ll help you close readiness gaps and build sustainable AI workflows that last.

What our clients say

“Our target was a 30% deflection rate. It’s already well exceeded that at 72%. And our accuracy rate, starting at 60% is now sitting at over 90%!”

Sam Price

Customer Experience Lead, Wyndham City Council

“We needed a solution to deliver customer outcomes safely. We achieved over 70% enquiry resolution, and maintained compliance and accuracy.”

Adam Howell

Head of Shared Services, Latitude Financial

“Think & Grow got us up and running, and they set us up for the future. Compared to other consultants, they have a lot of experience working with tech companies.”

David Vitek

CEO & Co-Founder,
HiPages

The Think & Grow AI Practice

Speak to one of our experts to get started.

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